Experience
As the founder and lead writer at David Baum Communications, David has decades of experience helping technology companies define their stories, sharpen their messaging, and launch products into competitive markets. Since the 1980s, he has covered the industry as an independent journalist and marketing consultant, combining deep market knowledge with a talent for translating complex ideas into compelling narratives.
Recent Projects
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Philosophy
Words are the most powerful aspect of your brand. Every project begins with a concept, and every concept begins with words.
No matter what your line of business, we can help you identify, reach and influence your chosen audience through insightful, targeted communications. Our writers and marketing specialists are seasoned professionals with years of knowledge and insight. Our specialization allows us to understand your market, differentiate your offering, and create a clear and compelling message designed to get results.
It begins with a story . . .
Whether your business involves technology, financial services, healthcare, or consumer marketing, we’re skilled at formulating your message and delivering it to customers, prospects, investors and the media.
We can help you identify niche audiences or broadcast a general message to the world. First we identify your goals. Then we articulate your story. This is the foundation for gaining recognition for your products and services.
Capabilities
Writing and Editing
- Case studies and success stories
- Brochures, solution briefs, e-books, advertorials, infographics
- White papers, blogs, thought leadership, editorials, and executive viewpoints
- Web content, video scripts, and social media campaigns
Design and Development
Through long-term partnerships with tech-focused design firms, David Baum works with marketing professionals and web designers to deliver impactful digital experiences:
- Scripting and developing videos
- Creating interactive infographics
- Writing and producing animated e-books
- Developing websites and microsites
Branding and Positioning
We have helped clients through IPOs, remade executives into thought leaders, and built lasting brands that stand out in crowded markets. With decades of experience assisting small, mid-sized, and large firms, we know how to position your products and depict your customers’ buying journeys.
Testimonial Marketing
Let your customers and partners tell your story! Case studies and testimonials are an exceptional way to promote your products and services. They can stand alone or serve as the foundation for other marketing initiatives, from print ads to direct-response campaigns. We are skilled at interviewing your customers and articulating their experiences with your brand.
Media Placement
We’ll work with your publicity team to craft, pitch, and place stories in local, regional, and national publications, as well as build marketing momentum through a variety of social media tactics.
Clients
Baum has assisted clients in many fields, from fledgling startups to industry leaders, with an emphasis on the technology industry.
Business Consulting
Andersen Consulting – Chicago, Illinois
Deloitte – London, England
Cognizant Technology Solutions – Teeneck, New Jersey
EDS – Plano, Texas
Infosys Technologies Ltd. – Freemont, California
Keste – Dallas, Texas
Rimini Street – Las Vegas, Nevada
Computer Infrastructure
Amdahl Corporation – Sunnyvale, California
Ampere – Santa Clara, California
Compaq Computer Corp. – Marlboro, Massachusetts
Curtiss-Wright – Idaho Falls, Idaho
Hewlett Packard Company – Palo Alto, California
Hitachi Vantara – Santa Clara, California
IBM – Austin, Texas
IBM – San Jose, California
Intel Corporation – San Jose, California
NCR Corporation – Dayton, Ohio
NetApp – Sunnyvale, California
Nutanix – San Jose, California
RealSense – Santa Clara, California
Vitesse Semiconductor – Camarillo, California
Software and Data Services
Big Panda – Redwood City, California
Blue Yonder – Scottsdale, Arizona
Cloudscape – Oakland, California
Comergent – Bellmont, California
Computer Associates – Islandia, New York
Compuware Corporation – Farmington Hills, Michigan
Dazel Corporation – Austin, Texas
Forte Software – Carlsbad, California
Information Builders, Inc. – New York, New York
Island Data – Carlsbad, California
Micro Focus, Inc. – Palo Alto, California
MindSpan – Mahwah, New Jersey
New Era of Networks (NEON) – Denver, Colorado
Neuron Data – Palo Alto, California
NetDialog – San Mateo, California
Novell, Inc. – Austin, Texas
Oracle Corp. – Austin, Texas
Progress Software – Bedford, Massachusetts
Redis Software – Mountain View, California
RapidStream – San Jose, California
Salesforce.com – San Francisco, Calif.
Sapiens International N.V. – Durham, North Carolina
ServiceSoft – Needham, Massachusetts
Siebel Systems – San Mateo, California
Shaman Corporation – San Francisco, California
SingleStore – San Francisco, California
Snowflake – Bozeman, Montana
Software AG of North America – Reston, Virginia
Sterling Communications – San Jose, California
Synon, Inc. – Larkspur, California
Tellius – Reston, Virginia
TIBCO Software – San Ramon, California
Versant Object Technology – Menlo Park, California
Viasoft Corporation – Phoenix, Arizona
Visual Numerics, Inc. – Boulder, Colorado
VXtreme/Microsoft Corporation – Redmond, Washington
Yellowbrick – Mountain View, California
Financial / FinTech
Alacriti – South Plainfield, NJ
Cloud Lending – San Mateo, California
Green Dot – Austin, Texas
Pershing LLC – Jersey City, New Jersey
Health and Wellness
BioIQ/LetsGetChecked – Atlanta, Georgia and Dublin, Ireland
Telecom and Communications
BellSouth/AT&T – Atlanta, Georgia
Cisco Systems, Inc. – San Jose, California
Comcast – Philadelphia, Pennsylvania
Publishing
Cahners Publishing – Newton, Massachusetts
CXO Media – Framingham, Massachusetts
Harvard Business Publishing – Boston, Massachusetts
International Data Corporation – Framingham, Massachusetts
Ziff Davis Publishing – San Francisco, California